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Huihuang Metal:2023 CMRA Exhibition

Huihuang Metal:2023 CMRA Exhibition

"Guangdong Huihuang Metal Products Co., Ltd.: The Shining Star at the CMRA Exhibition in 2023"


I. The Encounter of Huihuang Metal and the CMRA Exhibition IMG_3572.JPG

       As a leading enterprise in the field of recycled aluminum alloy, Guangdong Huihuang Metal Products Co., Ltd. had significant backgrounds and meanings for participating in the CMRA Exhibition in 2023.


       With the increasing global attention to recycled resources, the recycled metal industry has ushered in new development opportunities. The CMRA Exhibition, as a global event in the recycled metal industry, focuses on and interprets the latest development situation and industrial policies of the global recycled non-ferrous metal industry, providing an important platform for enterprises to display their own strength and gain insights into the cutting-edge trends of industrial development.


       For Guangdong Huihuang Metal Products Co., Ltd., participating in this exhibition is an important measure to expand the market and enhance brand awareness. The company was founded in 2009 and is located in Sihui City, Guangdong Province, covering an area of more than 180 mu (about 12 hectares) with a factory building area of 60,000 square meters. After years of development, the company has a high-quality R & D team composed of more than 30 technical engineers led by doctors (post-doctors) and senior engineers, which is committed to the production and R & D of recycled aluminum alloy ingots and mainly serves the fields of automobiles, new energy, aerospace, energy storage, 3C, 5G, etc.


       By participating in the CMRA Exhibition, Huihuang Metal can display its advanced technologies and innovative achievements in the field of recycled aluminum alloy to the world. The company has successively passed the certifications of quality, environment, product carbon footprint and recycling standard systems, obtained 7 authorized invention patents and participated in the compilation of 6 national standards. Its annual output has reached a scale of 100,000 tons, and the annual output value exceeds 1 billion yuan. At the exhibition, the company can communicate and cooperate with many well-known branded enterprises in the industry, explore new business opportunities and inject new impetus into the sustainable development of the enterprise.


       In addition, the CMRA Exhibition also provides Huihuang Metal with an opportunity to understand market demands and grasp industry development trends. During the exhibition, the company can communicate deeply with customers, understand their needs and feedback, so as to further optimize products and services and improve customer satisfaction. Meanwhile, the exhibition also provides a platform for the company to learn advanced technologies and management experience, which helps the company continuously enhance its core competitiveness.


II. The Display of Huihuang Metal's Strength
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(1) Solid Enterprise Foundation
       Guangdong Huihuang Metal Products Co., Ltd. was founded in 2009 and is located in Sihui City, Guangdong Province. The company covers an area of more than 180 mu (about 12 hectares), with a factory building area of 60,000 square meters. There are currently more than 260 employees in the company. The high-quality R & D team composed of more than 30 technical engineers led by doctors (post-doctors) and senior engineers provides strong intellectual support for the company's sustainable development. The company is committed to the production and R & D of recycled aluminum alloy ingots and plays an important role in the fields of automobiles, new energy, aerospace, energy storage, 3C, 5G, etc.


(2) Comprehensive Standard Certifications
       The company has successively passed the certifications of quality, environment, product carbon footprint and recycling standard systems. It has obtained 7 authorized invention patents and participated in the compilation of 6 national standards. It has been rated as a "National High-tech Enterprise" and owns honorary titles such as "High-tech Enterprise", "Green Factory", "Provincial Specialized, Refined, Unique and New Small and Medium-sized Enterprise", "Provincial High-tech Enterprise" and "Provincial Innovative Small and Medium-sized Enterprise". It has also passed ISO9001 certification, ISO14001 certification, IATF16949 certification, etc. These certifications and honors are not only an affirmation of the company's past efforts but also a solid guarantee for its future development.


(3) Strong Production Capacity
       The company has strong production capacity in the production of recycled aluminum alloy ingots, with an annual output of more than 100,000 tons of high-quality recycled aluminum alloy and an annual output value exceeding 1 billion yuan. Meanwhile, the company's aluminum ash resource utilization and treatment capacity reaches 60,000 tons per year. It processes aluminum ash into a series of environmentally friendly products, obtains the exemption for hazardous waste utilization and provides compliant disposal services for customers.


(4) Innovative Material R & D
       The company has achieved remarkable results in the R & D of materials such as high thermal conductivity casting aluminum alloy, high temperature resistant aluminum alloy, corrosion resistant aluminum alloy, high strength aluminum alloy and medium strength and high toughness aluminum alloy. In the research on material processes, it conducts in-depth studies on the castability, fluidity and erosion to molds of materials. For example, the high toughness and high thermal conductivity aluminum alloy ingots developed by the company, using specific casting methods, have a low alumina content and are suitable for secondary processing and shaping. They are often applied in the automobile manufacturing industry, electronic communication industry and heat dissipation component manufacturing industry, featuring high toughness and high thermal conductivity. Meanwhile, the company also actively explores new material technologies, continuously improves product performance and quality and provides customers with higher-quality aluminum alloy materials.


III. Opportunities and Challenges Brought by the CMRA Exhibition
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(1) New Customers and New Business Opportunities

       Participating in the CMRA Exhibition has brought precious opportunities for Guangdong Huihuang Metal Products Co., Ltd. to access more new customers and new supply sources. As a global event in the recycled metal industry, the exhibition has attracted many enterprises and professionals from different fields and regions. At the exhibition, Huihuang Metal has successfully attracted the attention of many potential customers by virtue of its advanced technologies and innovative achievements in the field of recycled aluminum alloy.


       For example, enterprises in the field of new energy vehicles have shown strong interest in Huihuang Metal's high-strength aluminum alloy materials. With the rapid development of the new energy vehicle industry, the demand for high-performance aluminum alloy materials is constantly increasing. Huihuang Metal's products have significant advantages in strength, corrosion resistance and other aspects and can meet the lightweight requirements of new energy vehicles. Through communication with these potential customers, the company is expected to explore new market areas and provide high-quality aluminum alloy material solutions for the new energy vehicle industry.


       In addition, the exhibition also provides a platform for the company to conduct resource docking with upstream and downstream enterprises. Through communication and cooperation with raw material suppliers, product distributors and technical equipment providers, the company can further optimize the supply chain, reduce production costs and improve product quality. Meanwhile, the exhibition also provides an opportunity for the company to display new products and promote a new image, which helps to enhance the company's brand awareness and market competitiveness.


(2) Market Competition

       At the CMRA Exhibition, Guangdong Huihuang Metal Products Co., Ltd. also faces fierce market competition. With the continuous development of the recycled metal industry, more and more enterprises are entering this field, and the market competition is becoming increasingly fierce. At the exhibition, many well-known branded enterprises in the industry have shown their advantageous products and technologies one after another, bringing huge competitive pressure to Huihuang Metal.


       For example, some competitors have certain advantages in product performance, price and service. In order to stand out in the fierce market competition, Huihuang Metal needs to continuously enhance its core competitiveness. On the one hand, the company should increase R & D investment, continuously launch innovative products and technologies to meet the changing needs of the market. On the other hand, the company should strengthen quality management, improve product quality and stability and establish a good brand image. Meanwhile, the company should also optimize after-sales service, improve customer satisfaction and enhance customer loyalty.


(3) Future Development Direction

      Through participating in the CMRA Exhibition, Guangdong Huihuang Metal Products Co., Ltd. has a clearer understanding of its future development direction. During the exhibition, the company has gained insights into the cutting-edge trends of industrial development and clarified its future development direction.


      Firstly, the company will continue to increase R & D investment in the field of recycled aluminum alloy, continuously improve product performance and quality. It will strengthen cooperation with universities and scientific research institutions, introduce advanced technologies and talents and improve the company's innovation ability. Meanwhile, the company will actively expand market areas, strengthen cooperation with enterprises in fields such as new energy, aerospace and energy storage and provide higher-quality aluminum alloy material solutions for these fields.


      Secondly, the company will further strengthen resource recycling and utilization and improve the aluminum ash resource utilization and treatment capacity. It will strengthen cooperation with environmental protection enterprises, jointly explore more environmentally friendly and efficient resource recycling and utilization technologies and realize the circular utilization and sustainable development of resources.


      Finally, the company will strengthen brand building, enhance brand awareness and market competitiveness. Through participating in various exhibitions, holding technical seminars and other ways, it will strengthen communication and exchanges with customers, display the company's strength and image. Meanwhile, it will strengthen quality management and after-sales service, improve customer satisfaction and establish a good brand image.


IV. Looking Forward to the Future

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       After participating in the CMRA Exhibition, Guangdong Huihuang Metal Products Co., Ltd. will move towards the future with a more firm pace, continue to give play to its own advantages and achieve sustainable development.


      In terms of technological innovation, the company will continue to increase R & D investment. According to statistics, the global R & D investment in the recycled metal industry is growing at an annual rate of about 10%. Huihuang Metal will also closely follow this trend and plans to increase R & D investment to more than 5% of the annual turnover within the next three years. Through in-depth cooperation with universities and scientific research institutions, it will introduce advanced technologies and talents and continuously launch innovative products and technologies. For example, in the R & D of high-strength aluminum alloy materials, the company will further improve the strength and toughness of materials so that they can better meet the strict performance requirements of the aerospace field. Meanwhile, it will strengthen the research on high thermal conductivity casting aluminum alloy, improve its thermal conductivity and provide better solutions for the heat dissipation problems in the electronic communication industry.


       In terms of market expansion, the company will actively expand domestic and foreign markets. With the increasing global attention to environmental protection and sustainable development, the market demand for recycled metals continues to grow. Huihuang Metal will seize this opportunity and strengthen cooperation with domestic and foreign enterprises. It is expected that within the next five years, the company's overseas market share will increase to more than 30%. Through participating in international exhibitions, developing cross-border e-commerce and other ways, it will promote the company's high-quality products to the global market. Meanwhile, it will strengthen the in-depth cultivation of the domestic market, establish long-term and stable cooperative relationships with leading enterprises in fields such as new energy vehicles and energy storage and provide strong support for the development of domestic industries.


      In terms of resource recycling and utilization, the company will further improve the aluminum ash resource utilization and treatment capacity. At present, a large amount of aluminum ash is generated globally every year. How to efficiently and environmentally treat aluminum ash has become an important issue faced by the recycled metal industry. Huihuang Metal will increase its technological R & D efforts, develop more advanced aluminum ash treatment technologies and improve the recycling utilization rate of aluminum ash. It plans to increase the aluminum ash resource utilization and treatment capacity to more than 80,000 tons per year within the next two years. Meanwhile, it will strengthen cooperation with environmental protection enterprises, jointly explore new models of aluminum ash resource utilization and realize the circular utilization and sustainable development of resources.


       In terms of brand building, the company will continuously enhance brand awareness and market competitiveness. Through participating in various exhibitions, holding technical seminars, carrying out public welfare activities and other ways, it will strengthen communication and exchanges with customers, display the company's strength and image. Meanwhile, it will strengthen quality management and after-sales service, improve customer satisfaction and establish a good brand image. It is expected that within the next three years, the company's brand awareness will rise to the top three in the industry and become a well-known branded enterprise in the recycled metal field.


       In conclusion, Guangdong Huihuang Metal Products Co., Ltd. will take the CMRA Exhibition as a new starting point, continuously give play to its own advantages, strengthen technological innovation, market expansion, resource recycling and utilization and brand building, achieve sustainable development and make greater contributions to the development of the global recycled metal industry.